AI Can Draft Estate Plans… So Why Would Anyone Hire You?
What estate planning attorneys must understand to stay relevant—and get chosen—in 2026. Discover why AI is replacing traditional estate planning marketing—and what you must do now to stay relevant. Learn how to shift from getting found to getting chosen, and position your firm as the trusted advisor clients still need in an AI-driven world.
Your Expert Host
James Campbell
Chief Growth Officer, Integrity Marketing Solutions. James Campbell leads the charge in driving growth for both IMS and its clients. With a focus on business development and strategic innovation, and sales, James ensures that every marketing initiative is designed to deliver measurable results. His data-driven approach, combined with a passion for client success, helps estate planning firms leverage digital marketing to expand their reach and impact. James has a passion for helping clients GROW and recognizes that boosting sales performance is one of the fastest ways to do just that. To that end James provides all IMS clients with sales coaching to help them reach their firm’s full potential.
Secure Your Spot
Limited seats available
Webinar Date & Time
Thursday, April 16 at 12 noon (eastern)
What You'll Learn
Why AI is replacing “get found” marketing—and what that means for your firm
The critical shift from visibility → choice signals (and why most firms miss it)
How prospects are making hiring decisions in 2026—and where your current strategy is falling short
The difference between marketing that sounds like information vs. understanding
Why being “indistinguishable from AI” is now your biggest risk
How to position your firm as a trusted advisor—not a document provider
The “confidence stack” that turns prospects into clients
What high-performing firms are doing differently to win disproportionate market share
Who This Is For
This webinar is for estate planning and elder law attorneys who are:
- •Aware that AI is changing the landscape—but unsure how to respond
- •Concerned that AI will be taking away their market
- •Worried that referral sources will stop sending clients to lawyers (and refer to AI sources instead!)
- •Unsure how to address AI concerns in their marketing or with prospects, clients and referral sources
Why Attend This Now
The firms that understand this shift early will dominate their markets over the next 12–18 months. The ones that don’t? They’ll spend the next few years trying to catch up.
Frequently Asked Questions
Is this training free?
Yes. This is a complimentary training for estate planning and elder law attorneys.
Is this a sales pitch?
No. This is a strategic training designed to help you understand what’s changing in the market. At the end, we’ll share how we help firms implement these strategies—but the webinar itself is purely educational.
How long is the webinar?
Approximately 45 minutes, including key insights and next steps.